- Founded to fill the need for high quality luxury hair extensions at competitive prices for professionals.

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- Wanted to create unique and modern color collections to suit the modern client including highlights and balayage.

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- Chose to offer longer lengths than competitors, sizes 18" / 20" / 24" in all methods of extension applications.

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- Wanted to offer many different methods of hair extensions including keratin tips, micro link, tape in, hand tied wefts, clip ins and halos.